Hot Giảm GiáCác chỉ số đo lường sức khoẻ thương hiệu trên nền tảng kỹ thuật số
Categories of Objectives
It is important to keep clear the relationship between metrics and a company’s goals,
which range from resultant business objectives to tactical campaign objectives.
which range from resultant business objectives to tactical campaign objectives.
| BUSINESS OBJECTIVES | |||||
|---|---|---|---|---|---|
| Revenue | Volume | Profit | |||
| Grow the amount of money the business brings in | Increase the units sold, number of leads or capacity of the business | Grow the amount of money the business has after costs | |||
| MARKETING OBJECTIVES | |||||
| Stimulate demand | Build awareness | Influence consideration | Improve sales experience | Reposition the brand | Grow loyalty | |||||
| MEDIA OBJECTIVES | |||||
| Reach & frequency | Engagement | Conversions | |||||
| CAMPAIGN OBJECTIVES | |||||
| Site visits / clicks | Views | View-through rate | Click through rate | Cost per point | Cost per click | |||||
